I was recently interviewed for the popular podcast series by Jason Gumpert, the Chief Editor of MSDynamicsWorld.com – the largest portal for Microsoft Dynamics 365 solutions, partners and customers worldwide.

Main topic of our conversation was the incorrect focus in the Microsoft Dynamics 365 partner channel. And the high costs this results in for both partners and their customers.

Let me explain. Traditionally, most partners are very focused on their solution set. And on all the associated functions and features. A trend that has only increased with the recent introduction of Copilot.

Unfortunately, these partners tend to 'forget' what makes the project successful for their customers.

This fallacy costs the average D365 partner a small fortune. 💰 💸

Year after year ....

In this 34 min podcast we discuss how partners can (or must!) shift their focus asap. With more satisfied customers and less financial damage as a result.

We also analyse the example of German Dynamics 365 BC partner AGOLUTION who recently completely adjusted its entire positioning, project approach and marketing to these new insights.

The index of this podcast

• 4:00 - What does Project Success really mean? And why does the ‘on-premises way’ still pervade partner perspectives?
• 11:00 - Why Customer Happiness should be a driving metric of partner success
• 13:30 - Presenting a direct message to customers and prospects. How Guus does it and why partners should get better at it 15:45 - The real guidance that D365 partners need to give their clients for success
• 19:30 – An inspiring story of an D365 customer executive's project mistake
• 29:00 - Why Partner Success at Microsoft is still largely focused on sales and revenue

Here’s the link

If you are looking for inspiration to make your organization more customer-oriented and want to better manage Project Success, then this is a podcast that you definitely want to listen to.

🎧 Listen now! https://lnkd.in/evS-gaqk

Your transformation plan

Are you interested in this new approach? Want to learn how to adjust your positioning, project approach and marketing to these new insights? Check the agenda of my Project Excellence workshop. Or email me at This email address is being protected from spambots. You need JavaScript enabled to view it.

What are you going to do to secure Project Success in 2025?

#Microsoft partners #Dynamics365 #Businesstransformation #Projectsuccess