Content is what makes your website attractive for your target audience. To visit. To stay. To consume more. To tip a colleague. And of course, to always return.
A relevant question is how good the content of your current website is. Do you write it ‘Inside-Out’ or ‘Outside-In’? Do you mainly talk about your solutions (‘the drill’) or about the business benefits and the outcomes (‘the holes’)?
Many of today’s D365 partner websites do not contain really convincing content. Interested in improving this?
And are you able to write attractive content?
It’s not easy to write content that is both attractive and relevant for your audience. Of course, you need well developed writing skills - that makes sense.
On top of that you must understand the world of your potential buyers. Their position, their options, the pressure, the risks and their emotions. And it helps a lot if you also understand the Microsoft product strategies and business strategies.
Many partner websites are overloaded with product information. But are you sure this is attractive for your audience?
Will your customers visit your website or that of a competitor?
Please check your own website for a minute. And count the number of news articles that you have published in the last 3, 6 and 12 months. Are you happy with the outcomes? So that is quantity.
Then the quality. Which of these articles are business relevant for your current and future customers? Which articles deliver inspiration? And buying arguments for Dynamics 365, the Microsoft platform and your own proposition?
Be honest: would you visit your own website frequently if you were a prospective customer?
To help you improve your website, I have two subscription offerings for you. In each offering you will receive 2 news articles or blogs per month. So that makes 24 pieces of tangible news per year. Every year. Or 48 articles per year if you select both offerings.
That will give you valuable input to keep your website attractive.
You can of course also use these articles to pimp your newsletters.
General content on Microsoft and Dynamics 365
For current and new Dynamics 365 customers
This includes news items and blogs on Microsoft, on various product news and on benefits of using the Dynamics 365 solutions. But also on upgrades and digital transformation. It includes valuable checklists and insightful questionnaires to achieve Project Success.
How to best select, contract, implement and use new software
This proposition includes valuable business advice on the internal preparation of your future customers for project success. It includes articles that provide relevant business reasons to select Dynamics 365.
Your investment in one subscription offering in one language* is only
€ 1000per year
That amounts to less than
€ 42 per piece of content
Your investment in both subscription offerings in one language* is only
€ 1800per year
That amounts to only
€ 37,50 per piece of content
Can you do it yourself for so little money?
* Extra languages are available at € 250 per year per language.
Available today in English, German and Dutch. Additional languages on request.
All prices are exclusive of VAT.
Is that expensive?
I understand that you can spend your money only once! Like I understand the growing importance of an attractive website and attractive newsletters.
So for a minute, consider the effect of this valuable and inspiring content on your target audience. Think about the creation of additional leads for new customers and for up- and cross-sell to existing customers. Include the impact of messages that confirm the correctness of their choice for Microsoft and your organisation. And then relate these revenues once again to the size of the investment.
I am sure you can do the math!
These are the titles of some of the articles that I have delivered over the past few months:
What’s the best type of implementation partner for you? A standard partner or a true sparring partner?
Microsoft cloud strength fuels great first quarter financial result
This is the most overlooked cost item in ERP selection!
A new IT project? Always define your business goals first!
Is digital transformation for sale?
Outdated ERP/CRM system? Business software and golden parachutes
And here’s a sneak preview of my content calendar for the months to come:
Continuity - What does the roadmap of your ERP vendor look like? And what if there’s none?
Building trust - An impressive 250 percent growth for Microsoft Dynamics Business Central!
Inspiration - These are the conditions on the customer side for a successful ERP or CRM project
Learning - This is how you organize a successful project kick-off (and why that is super important!)
Inspiration - 5 Reasons why you should consider the move from a stand-alone ERP or CRM system to an intelligent cloud platform
Building trust - Microsoft Dynamics Business Central grows three times faster than the market
Inspiration – How Microsoft Dynamics 365 partners and their customers influence the product roadmap
Continuity – Why you should always choose a vendor that has many localized versions over a local vendor
Inspiration – This is how your sponsor can make the difference between project success and project failure
Inspiration – 5 valuable learnings from the new Berlin airport project
You can make the content unique!
We all know that it’s ineffective to publish exactly the same content as your colleague D365 partners. For sure when you are on the same shortlist with those partners! That’s why I deliver the content in Word format.
This gives you the rights and the ability to adapt these articles to your own taste. You can change the title, add vertical oriented examples and re-write the text to make it your own unique content.
you do not join?
Not accepting this proposal means that your content level remains where it is today. You will keep the same numbers of news posts. And you will waive improvement. A perfect choice if you are happy with where you are today.
But what if your direct D365 competitors do join?
Join the beste partners!
Some of the leading D365 partners from all over the world have already chosen for this unique offering. And most of them subscribed for both offerings.