Content is what makes your website attractive for your target audience. To visit. To stay. To consume more. To tip a colleague. And of course, to always return.
A relevant question is how good the content of your current website is. Do you write it ‘Inside-Out’ or ‘Outside-In’? Do you mainly talk about your solutions (‘the drill’) or about the business benefits and the outcomes (‘the holes’)?
Many of today’s D365 partner websites do not contain really convincing content. Interested in improving this?
And are you able to write attractive content?
It’s not easy to write content that is both attractive and relevant for your audience. Of course, you need well developed writing skills - that makes sense.
On top of that you must understand the world of your potential buyers. Their position, their options, the pressure, the risks and their emotions. And it helps a lot if you also understand the Microsoft product strategies and business strategies.
Many partner websites are overloaded with product information. But are you sure this is attractive for your audience?
Will your customers visit your website or that of a competitor?
Please check your own website for a minute. And count the number of news articles that you have published in the last 3, 6 and 12 months. Are you happy with the outcomes? So that is quantity.
Then the quality. Which of these articles are business relevant for your current and future customers? Which articles deliver inspiration? And buying arguments for Dynamics 365, the Microsoft platform and your own proposition?
Be honest: would you visit your own website frequently if you were a prospective customer?
To help you improve your website, I have two subscription offerings for you. In each offering you will receive 2 news articles or blogs per month. So that makes 24 pieces of tangible news per year. Every year. Or 48 articles per year if you select both offerings.
That will give you valuable input to keep your website attractive.
General content on Microsoft and Dynamics 365
For current and new customers
This includes news items and blogs on Microsoft, on various product news and on benefits of using the Dynamics 365 solutions. But also on upgrades and digital transformation. It includes valuable checklists and insightful questionnaires to achieve Project Success.
Content specific for prospective companies
How to best select, contract, implement and use new software
This proposition includes valuable business advice on the internal preparation of your future customers for project success. It includes articles that provide relevant business reasons to select Dynamics 365.
Your investment in one subscription offering in one language* is only
€ 1000per year
That amounts to less than
€ 42 per piece of content
Your investment in both subscription offerings in one language* is only
€ 1800per year
That amounts to only
€ 37,50 per piece of content
Can you do it yourself for so little money?
* Extra languages are available at € 250 per year per language. Available in English, German and Dutch. Additional languages on request. All prices are exclusive of VAT.
Is that expensive?
I understand that you can spend your money only once! Like I understand the growing importance of an attractive website.
So for a minute, consider the effect of this valuable and inspiring content on your target audience. Think about the creation of additional leads for new customers and for up- and cross-sell to existing customers. Include the impact of messages that confirm the correctness of their choice for Microsoft. And then relate these revenues once again to the size of the investment.
I am sure you can do the math!
You stay in the lead
We all know that it’s ineffective to publish exactly the same content as your colleague D365 partners. For sure when you are on the same shortlist with those partners! That’s why I deliver the content in Word format.
This gives you the rights and the ability to adapt these articles to your own taste. You can change the title, add vertical oriented examples and re-write the text to make it your own unique content.
you do not join?
Not accepting this proposal means that your content level remains where it is today. You will keep the same numbers of news posts. And you will waive improvement. A perfect choice if you are happy with where you are today.
But what if your direct D365 competitors do join?
Join the beste partners!
Some of the leading D365 partners from all over the world have already chosen for this unique offering. And most of them subscribed for both offerings.